Project type: Brand Identity
Services: Logo design, branding, packaging design, art direction
Tools: Illustrator, Photoshop, InDesign

 

Pete’s Fish & Chips wanted to elevated the beloved British classic 'fish and chips'. The brand identity had to reflect this while providing a nod to its more humble roots. The logotype was created from Peter’s own handwriting, adding to the authenticity of the brand, and the colours, pattern and newsprint were selected to invoke memories of the quintessential English seaside experience.