Project type: Brand Identity
Services: Logo design, branding, art direction
Tools: Indesign, Illustrator, Photoshop, After Effects, Figma

Anna Cameron wanted to communicate trust, compassion, and nurture through her hypnobirthing brand. The brandmark merges her initials with the subtle outline of a mother cradling her baby—symbolising care and connection at the heart of her practice. A soft, muted colour palette was chosen to evoke the natural, calming, and reassuring experience of hypnobirthing.